People are in varying moods during the day, you can call them,
MODAL AUDIENCE rather than Target Audience.
Targeting them at the right TIME and PLACE,
at the right ENVIRONMENT, with apt CONTENT & CREATIVE
is what we do to grab their ATTENTION.

Planning

Buying

Innovation

Execution

Monitoring

Events & Activation

Signage & Retail

Our Clients

About Us

OAP India

OAP is a firm that was built with a passion to improve the outdoor advertising standards in India. It was founded in 2002 by a bunch of young and enterprising outdoor professionals led by Abhijit Sengupta, with investments from Selvel One Ad Group. OAP is the AOR (Agency on Record) for media planning and buying for many leading companies and advertisers in India. Our clientele ranges from large out-of-home spenders to even medium spenders, but each one having recognizable and respected brands.

We don't believe in 'one size fits all' solutions. That is why we manage to create campaigns that are successful even with medium to small budgets, and have also succeeded in reaching to target groups who have low exposure in OOH. We dare to challenge the convention and place quality at the center of every piece of work we do.