It was July 2002, when a bunch of creative professionals came together to redefine the art of outdoor advertising. With a passion to excel in this field and experience backing their vision, they formed Outdoor Advertising Professionals (OAP). Their mission was simple and that was to be the best out-of-home (OOH) communication specialist in India. Their mission finally got accomplished when they found a perfect match in Rediffusion Dentsu Young & Rubicam - part of WPP Group, and amongst the top 10 advertising agencies in the country, and Selvel Vantage group - the largest outdoor media agency in Asia.

It took almost one and half years of careful planning, and introspection of markets coupled with client insights, to craft the perfect platform based on a comprehensive suite of proprietary research tools & systems.

Two visionaries Diwan Arun Nanda and Ajit Balakrishnan formed Rediffusion DYR in 1973, offering integrated marketing communication solutions through its various group companies/divisions. Subsequently, Dentsu of Japan and the Young & Rubicam of US decided to pick up stakes in Rediffusion DYR. Today it is a vibrant force in the formidable WPP Group, and amongst the top 10 advertising agencies in the country.

The visionary and dynamic Late Rusi B. Gimi formed Selvel Vantage Group in 1945. Over the years it grew to become the largest media owner in Asia.

The board of directors is largely supported by a totally dedicated core team of long serving professionals, respected by the industry across the length and breadth of the country.

Selvel Vantage Group has nurtured the finest OOH professionals in the formative stages of their careers, who are now at the helm of the top OOH communication agencies in the country.

Abhijit Sengupta : A Bachelor of Science, he started his career as a Sales Executive with Eureka Forbes in 1988. Selling vacuum cleaners and medicines seemed less luring to him, which compelled him to switch to selling billboards in Selvel Vantage Group in the year 1991. Despite being the highest seller within the company for all consecutive 3 years, he still wanted to give a creative dimension to his career. Soon he realized the art and science of media planning was missing in the existing world of outdoor advertising. Subsequently, he worked in Ogilvy & Mather, Primesite and Madison Outdoor Media Services.

Still he felt short of the objective set, i.e. making outdoor media accountable by integrating science, research and technology. That's when in 2002 he met a few like-minded young professionals, which inspired him to build a company based on a unified mission.

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