Media Planning At OAP, media planning is designed to understand the brand and behavior of the market. As per market potential, geo-political size and media price, media-weights are suitably assigned. Neighborhood planning operations are carried out with the easy availability of robust databases to model a plan for suitable cover and frequency.
Planning the right media vehiclesMedia vehicles are short listed after segmenting the Target Group (TG), their frequently visited places and different modes by which they commute. Billboards are stationed on the basis of Panel Value and Traffic Volume.
Innovation We believe in adding value and life to our campaigns. In terms of execution our innovative approach can be seen in most of the campaigns. With the help of indigenous replication software, we are well equipped to execute the best creative for a particular location.
Media Buying We have some of the most experienced and professional buyers in the industry. With the help of good credit policy, our skillful professionals bring out one of the most cost-effective purchases across the market.