OAP is a firm that was built with a passion to improve the outdoor advertising standards in India. It was founded in 2002 by a bunch of young and enterprising outdoor professionals with investments from Selvel. OAP is the AOR (Agencies on Record) for media planning and buying for many leading companies and advertisers in India. Our clientele ranges from large out-of-home spenders to even medium spenders, but each one having recognizable and respected brands.
We don't believe in 'one size fits all' solutions. That is why we manage to create campaigns that are successful even with medium to small budgets, and have also succeeded in reaching to target groups who have low exposure in OOH. We dare to challenge the convention and place quality at the center of every piece of work we do.
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We are mavericks for sure! Otherwise why would a new company invest so heavily on research, tools, systems and training right from its inception! That's not the norm of Indian outdoor industry. But we did, because we wanted to do things differently.
Everyone says the industry needs change, but few are willing to try.
We are the ones We have been Waiting for,
2003 :
Pro'Locator, a GIS based planning software, integrating census, traffic and ward level IRS data.
2004 :
Pro'Visualizer, a simulation software that does reality check of the outdoor creative, without actually exposing the campaign before the launch.
2005 :
Pro'Integra, a complete ERP system that not only automates the entire process of client briefing, to planning, buying, campaign tracking but also stores massive data and provides many controls and checks.
2006 :
Launched a separate division for retail design, shopper marketing, way finding sign and commercial interior designing.
2007 :
Invested in IOS (Indian Outdoor Survey). The first outdoor media planning tool in India. We were one of the two agencies that sponsored IOS.
2008 :
TGI, a world class single source marketing, communication and planning tool, became part of OAP's planning process.
2009 :
Verizy, a real-time and tamper-proof outdoor monitoring tool was integrated in our tracking mechanism. OAP was instrumental in the R&D of Verizy.
2010 :
Conducting various R&D. One of which is the most exciting of creating 3D on 2D.
2011 :
OAP was certified by leading ISO auditors of the world, TUV Austria as ISO 9001:2008 company. Today our QMS is top-class and also automated.
2011 :
80 professionals of OAP were trained and certified in Dr. Edward De Bono's Six Thinking Hats.
2011 :
OAP launched Adzedge and were quick to pick up new accounts. |