WWF Netherlands: The Big Melt (QR codes printed on ICE)
In early 2012, ice on the Amsterdam canals began breaking up and melting. This presented agency with a unique opportunity to raise awareness on the issue of climate change in a way that hadn’t been done before. In prime spots around the city, QR codes were transferred onto the ice which had a link to [...]
Hyundai ix35: 3D Shipping Container Billboard
From a regular 2-sided billboard – to a 3D shipping container this Hyundai outdoor is from Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv.
Bus-shelter ads a terror threat, cops tell BEST
A popular tabloid today reported that the Mumbai police has asked BEST to remove hoardings from its bus stops as these can be used by terrorists to conceal bombs in the wake of series of incidents like 13/7 serial blasts, Surat bombings where the bombs were planted/hidden behind a billboard/hoardings atop a bus stop. (www.mumbaimirror.com) [...]
Vodafone Christmas – Laser Graffiti
This Christmas, Vodafone wanted to do something a little different – so Vodafone shipped in some cutting-edge laser graffiti technology from Spain and asked Ireland’s most talented graffiti artists to paint Christmas messages from our Vodafone Playground Facebook wall on the sides of buildings across Ireland. Armed with this seriously cool kit the team, including [...]
Amnesty International: Making the Invisible Visible
Making the Invisible Visible is a European street art campaign that highlights the plight of six individuals from across the world who have suffered human rights abuses. The installations use special lenticular fence posters. Launched in London last year to highlight the case of Troy Davis, this year the campaign can be seen in 26 [...]
Growing in the MSME universe
It is an all too common fact that out of the 100s of MSMEs that spawn every year, globally speaking, an overwhelming majority of such MSMEs do not survive beyond the first 5 years of their existence. While there are a host of interesting reasons and theories that explain the early demise of MSMEs ranging [...]
The Arbitron National In-Car Study – 2009 Edition
Introduction Welcome to the Arbitron 2009 National In-Car Study. This report will provide a detailed examination of America’s in-car media audience and its exposure to outdoor advertising, radio and audio technologies. The study will also examine the shopping and purchase decisions of America’s mobile consumers. Arbitron has published several benchmark studies documenting America’s relationship with [...]
World’s Biggest Shave – Roger Federer
Gillette created and then shaved a giant image of tennis ace Roger Federer in a field in London.
Deadline Express Couriers exploding billboard
An unusual billboard was erected in NewZeland in summer 2007. It promised to self-destruct after the billboard’s digital clock counted down the last seconds on July 22. This exploding advertising was used to reinforce the brand promise of Deadline Couriers “When we give you a time we mean it”
Zuska appoints OAP as their outdoor agency
Outdoor Advertising Professionals (OAP) has been appointed the outdoor agency on record (AOR) for Zuska, the personal care brand from Zodhita Healthcare Solutions Pvt Ltd. OAP has already begun work on an outdoor campaign for Zuska to help establish the brand as a premium and effective antiperspirant stick in the market. It may be recalled [...]
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