• Overview


OAP is a firm that was built with a passion to improve the outdoor advertising standards in India. It was founded in 2002 by a bunch of young and enterprising outdoor professionals led by Abhijit Sengupta, with investments from Selvel One Ad Group. OAP is the AOR (Agency on Record) for media planning and buying for many leading companies and advertisers in India. Our clientele ranges from large out-of-home spenders to even medium spenders, but each one having recognizable and respected brands.

We don't believe in 'one size fits all' solutions. That is why we manage to create campaigns that are successful even with medium to small budgets, and have also succeeded in reaching to target groups who have low exposure in OOH. We dare to challenge the convention and place quality at the center of every piece of work we do.


The industry calls us Outdoor Mavericks more often than Outdoor Professionals! Probably because of our penchant to do things differently or invest absurd monies and time in developing Tools, Research, Systems and Training right from its inception! That's not the norm of Indian outdoor industry. But we did, because we wanted to do things differently.

Everyone says the OOH (Out Of Home) industry needs change, but few are willing to try.

We are the ones We have been Waiting for,

  • 2015-2016

    We migrated to the best accounting system of SAP that made our financial systems even cleaner and discipline even tighter, which made our associates happier.

  • 2014-2015

    OAP launched Adzedge its second agency focusing on specialized outdoor and non-traditional media. Adzedge was quick to pick up new accounts and doing some exciting work within and outside of outdoor advertising.

  • 2013-2014

    Conducting various R&D. One of which is the most exciting of creating 3D creative on 2D. Which is actually crafting illusion on billboards, with due consideration and measurements of height, angle and distance to the viewer also sun-path and light sources.

  • 2012-2013

    Happy employees make happy customers. OAP was adjudged the Best Place to Work and ranked No.1 in the Advertising & Marketing Industry in India by Great Place to Work Institute and The Economic Times.

  • 2011-2012

    80 professionals of OAP were trained and certified in Dr. Edward De Bono's Six Thinking Hats.

  • 2010-2011

    OAP was certified by leading ISO auditors of the world, TUV Austria as ISO 9001:2008 company. Today our QMS is top-class and also automated.

  • 2009-2010

    Verizy, a real-time and tamper-proof outdoor monitoring tool was integrated in our tracking mechanism. OAP was instrumental in the R&D of Verizy.

  • 2008-2009

    TGI, a world-class single source marketing, communication and planning tool, became part of OAP's planning process.

  • 2007-2008

    Invested in IOS (Indian Outdoor Survey). The first outdoor media planning tool in India. Our commitment towards the progression of ROI based outdoor spends made us come forth to invest and be only one of the two agencies that sponsored IOS.

  • 2006-2007

    Launched a separate division, Touchpoint for retail design, shopper marketing, way finding sign and commercial interior designing.

  • 2005-2006

    Pro'Integra, a complete ERP system that not only automates the entire process of client briefing, to planning, buying, campaign tracking but also stores massive data and provides many controls and checks.

  • 2004-2005

    Pro'Visualizer, a simulation software that does reality check of the outdoor creative, without actually exposing the campaign before the launch.

  • 2003-2004

    Pro'Locator, a first ever in India. A outdoor media planning tool based on GIS mapping software, integrating census, traffic and ward level IRS data.