The way OOH advertising business is conducted, needs a change, but every change faces its opportunities as well as challenges.
The accessibility of data, the opportunity to Automate, the Delivery of Content dynamically to Digital Screens – all of these provides immense opportunities.
However, the proliferation of potential platforms can make decision making difficult for non-tech businesses.
The accessibility of data and the sheer volume of data provide challenges in deciding what to use and when and how.
The lack of collaboration in the OOH medium and the “Less than Professional” approach, can still hold the medium back.
At OAP, we have taken an oath to drive the change.
A Change that is necessary for the OOH Industry to get the necessary Respect and Growth.
The essence and the soul of OAP is Innovation, Process Orientation and Organization Culture, which bodes well to drive the change.
We have ventured out to create a world-class Out of Home (OOH) Specialist Agency, with Indian roots.
Outdoor Advertising Mavericks
The industry calls us Outdoor Mavericks more often than Outdoor Professionals! Probably because of our penchant to do things differently or time and again invest monies in developing Tools, Research, Systems and Training right from its inception! That's not the norm of Indian outdoor industry. But we did, because we wanted to do things differently.
Everyone says the OOH (Out Of Home) industry needs change, but few are willing to try.
We are the ones, we have been waiting for.