Media Planning

When a client hires our media planning services, they know that we will not be providing a mere hoarding list with costs. At OAP a media plan is at the zenith. At the bottom of which lies a complete understanding of advertising and media objectives and thereby setting the outdoor objective. Its the knowledge on who and how will we reach the message, and a clear idea on which geographies, locations and media vehicles would help achieve the desired results. It doesn't end with that. We generate multiple potential plans which are combinations of various scheduling, media assembles and balance of Reach and Frequency.

Our job as a media specialist is to ensure that our client's precious money is not wasted. We achieve that by evaluating the media plan before it gets executed, and also after its up and running. For us nothing is sacrosanct. To set the process it has taken years of effort and massive investments in research and developing and buying tools.

Media Buying

Media buying today has become a part of media planning process. Our buyers are well trained on the facets of media planning to ensure optimal delivery with minimal CPM's. The buying team at OAP has a combined experience of more than 150 years. They employ a combination of Integrative and Positional Bargaining, which brings out the best results, which is a combination of Price, Quality and Sustainability. The core qualities of OAP’s buying team are their honesty, intensity and knowledge. We ensure, we buy directly from the media owners through a network of 1200 plus concessionaires, that provides us with the best rates possible. OAP has built a robust database of all possible media options across the country.

Innovation

In outdoor there is no content attached. You cannot see a program nor read a story or news, therefore the creative and the communication itself has to be strong enough to grab all the necessary attention. Easier said than done; at OAP it took us quite a while to understand and master the art of grabbing attention through emotional charge and distinctiveness, which is possible through 5 separate means, which we call "panchatantra" of outdoor creativity. Our creative team is crazy bunch ideators and illustrators who ensure the campaigns resonate amongst the people.

Execution

Our 8 offices along with 14 associate offices across the country, will ensure that the timeliness and quality will never be taken for granted. Technical teams of architects, engineers, and also a chain of quality printers, fabricators and installers, ably back the team. Our execution team is an important cog in the wheel. Their zeal and energy helps us in delivering on-time and quality execution, no matter the scale and depth of the campaign.

Monitoring

To overcome the uncertainty, which is a dreaded in this industry, we have a wide on-ground force that conducts regular checks on installations on quality and maintenance. Over and above we have commissioned 3rd Party Monitoring Services of Valudate, that provides tamper-proof audit reports of all executed campaigns.

Events & Activation

Our approach in Experiential Marketing, agencies cannot just work with a client or on a project; they need to collaborate to bring out the best from all stakeholders. Ours is a deliberate and strategic approach designed to create the very best communications campaigns. Our well-rounded team manages this with in-depth knowledge in conceptualization, design, production and operations. In a short span we have started working with big ticket clients like Audi, Porsche, Benelli, HDFC Diners Card, Future Group, Ola, Foodhall, Direct i, Citrus, Colors Bangla, Birla Cement, Khadims, Seagrams, Anchor Electricals, Bacardi & many more.
It's not just about our own team but the collaboration with our service providers and associates, that gives our clients the comfort and their prospective customers the delightfully pleasant experience with the brand. This is possible because of the excellent working relationships we have with writers, event managers, video directors, cinematographers, graphic designers and other specialists who are experts in their fields and who has in depth understanding of effective communications strategies, empathy with clients and an ability to create great productions, events and promotional materials.

What We Do

Event Management|School Contact Program|GTO (General Trade Outlets)|Conferences|Fashion Shows|Video Production|Product Launches|College Contact Program|MTO (Modern Trade Outlets)|Private Extravaganzas|Corporate Films|Documentary|Brand Promotion|Mall Activations|Exhibitions|Décor & Parties|Film Production

Retail & Signage

Business without a Sign Is Sign of No Business

Retail brand visibility is an important first impression, the image of the brand & is a key part of a retailer’s marketing strategy. With OAP’s expertise we work with you to provide the look that best suits and portrays your business.
All signages are custom-made to individual specifications. From design, production and installation to consulting & management of numerous types of signages & creating other retail branding opportunities for large and small businesses, we can handle all.

Services Offered

Retail signage|Hotel signage|Project Signage Management|Retail Media Inspection & Audit|Signage design consultancy|Way finding solutions

Signage in itself is a very vast subject. We at OAP specialize in outdoor advertising and provide an extensive in-depth designing and implementing services in all kind of retail visibility projects for major industry verticals like Hospitality, Aviation, Transport, Industrial, Corporate and Retail.