• Media Planning

Media Planning

When a client hires our media planning services, they know that we will not be providing a mere hoarding list with costs. At OAP a media plan is at the zenith. At the bottom of which lies a complete understanding of advertising and media objectives and thereby setting the outdoor objective. Its the knowledge on who and how will we reach the message, and a clear idea on which geographies, locations and media vehicles would help achieve the desired results. It doesn't end with that. We generate multiple potential plans which are combinations of various scheduling, media assembles and balance of Reach and Frequency.

Our job as a media specialist is to ensure that our client's precious money is not wasted. We achieve that by evaluating the media plan before it gets executed, and also after its up and running. For us nothing is sacrosanct. To set the process it has taken years of effort and massive investments in research and developing and buying tools.